Names are priceless… especially when it comes to business development and sales.
Nothing bothers me more than watching organizations throw away or lose valuable names. Names are the life blood for business development and sales professionals. Without names, there is no one to contact, no one to prospect, and no way to build a pipeline. Given how critical names are to the sales growth of organizations, it always amazes me how willingly sales professionals, marketing departments, and executives discard them and how they don’t realize they are doing it.
With the development of technology and the expansion of social media, every single name is valuable. Even if an individual does not need your products or services, their name is still worth keeping because it can be leveraged. This is what has changed the game and made every name valuable. Technology and social media has made it possible to utilize the social network of someone who does not need your business to find those that do. In other words, every name can be used to prospect. Every name is now valuable, which leads us to the how.
One of the most effective ways to transform names into a lead generating tool is to use the names to create an online community. This allows your organization and sales professionals to develop a social connection with the extended network of everyone who joins the network. In today’s digital connected world, an effective and engage community can provide access to tens of thousands of possible prospects.
Once connected, a variety of content strategies can be deployed to engage the network and encourage members to share content, data, and research, which allows you to expand your sales reach and identify new prospects through digital gates or opt-in techniques.
Building an online community is not complicated and can be very effective. If you are interested in learning more about how Accelerant Innovations designs communities and the technologies we use, please feel free to contact us. We are happy to answer any question and share case studies.